Case study: driving regional awareness
Driving regional awareness
Our client: A creative marketing agency
Need: Generate regional awareness programme for their automotive client
Objectives: Primary – Generate awareness for new model. Secondary – Help drive footfall and clickfall
Plan: Introduce a targeted campaign aimed at local commuters living and working within the region by joining forces with key regional not-for-profit organisation.
Channels: Social media, website and regional digital and traditional media
Campaign creative: Generate awareness by encouraging commuters to not use their cars! Want to know why? Get in touch and we’ll happily explain everything ;)