The past few years have been tough and several well-known brands have already disappeared from the high street. And, just like 2010, 2011 and 2012, 2013 promises to be equally challenging for a… Read More
Brand, noun A particular identity or image regarded as an asset A type of product manufactured by a particular company under a particular name Does your brand proposition measure up to your… Read More
Check out the latest issue of Tomorrow’s Flooring – page 14 ;)
Recently I read an interesting article about Facebook. The piece asked the question: ‘Can Facebook win the mobile war?’ Statistics shows 45% of Americans use Facebook and over one billion users around the… Read More
After reassuring a client (brand communications agency) that my media relations approach would work very well for their client, not only to create a big bang affect, but to also maintain media longevity,… Read More
